API data extraction
is normally used by web developers
and programmers to design web pages and extract information from a web page. Also, web marketers use API data extraction for web scraping from a website, probably an online shop or a payment
processor or the like to their own website.
API data extraction
allows you to get back analytical and report data as well as monitor key metrics for websites. The API
data extraction adapts to the Representational State Transfer API architecture, otherwise known as REST. API data extraction transfers and exchanges stored data. Hence, webmasters can make
use of API data extraction to put up Pay Per Click adverts on their websites as third party ad publishers.
Web pages are built using text-based mark-up languages (HTML and XHTML), and often comprises of a large quantities of useful data in text form. Nevertheless, a lot of web pages are designed
for human end-users and not for simplicity of automated use. As a result of this, tool kits that scrape web content were created. A web scraper is an API to extract data from a web site.
Companies such as Facebook, Amazon AWS, 80legs.com and Google provide web scraping tools, services and public data available free of cost to end users.
Amazon API for instance is a way of promoting products for sale on Amazon through your website. With the help of product advertising API, one can use Amazon customer reviews, product
information, wish lists and some other tools to promote kindle books and other items that are on sale on Amazon and its affiliates. As an internet marketer, if you join the Amazon associate
program, you can earn commissions on each sale or clicks through the ads that appear on your website from Amazon.
Using Generator : A generator is an app that helps you quickly arrange a request for report data or profile using REST API data extraction. Generator provides a powerful and simple method of
integrating Webtrends (Webtrends is a private company headquartered in Portland, Oregon, United States. It provides web, social, and mobile analytics and other software solutions related to
marketing intelligence) data with data from analytical reporting apps or excel data. Most of this might sound too technical for your understanding but you sure don’t need to know how API data
extraction works as long as you know what’s it’s for and who uses it. But if you are an internet marketer, it helps to at least a basic knowledge of this thing.